Privacy Policy

Last Updated on November 27, 2024

This Privacy Policy explains how Zelda Gamestore, operated by MCPLD LLC (“we”, “us”, or “our”) collects, uses, and protects your personal information when you visit or make a purchase from https://zelda-gamestore.com (the “Site”). By using the Site, you agree to the practices described in this Privacy Policy.

1. Who We Are

Name: Zelda Gamestore

Legal Entity: MCPLD LLC (operating as Zelda Gamestore)

Registered Address: 1704 Llano St, Santa Fe, NM 87505, United States

Phone: +1 505-448-0890

Email: contact@zelda-gamestore.com

Zelda Gamestore, operated by MCPLD LLC, is responsible for the management and operation of the Site and acts as the data controller for the personal data collected through the Site.

2. Information We Collect

We may collect the following categories of personal data when you browse the Site, place an order, or interact with us:

  • Identity data: first and last name, billing and shipping address.
  • Contact data: email address, phone number.
  • Order and transaction data: products purchased, order details, order history, payment method used (we do not store full payment card numbers).
  • Account data: login details if you create an account (such as username and hashed password).
  • Technical data: IP address, browser type and version, device type, operating system, referring URLs, pages visited, time spent on pages, and other diagnostic data.
  • Usage data: how you interact with the Site, clicks, viewed products, items added to cart, wish lists.
  • Marketing and communication data: your preferences in receiving marketing emails, newsletters, and promotional offers.

3. How We Collect Information

We collect personal data in several ways, including:

  • Directly from you: when you place an order, create an account, subscribe to our newsletter, contact us, or participate in promotions.
  • Automatically: through cookies and similar technologies when you browse the Site (see the “Cookies and Similar Technologies” section below).
  • From third parties: such as payment processors, analytics providers, advertising partners, and review platforms, where permitted by law.

4. How We Use Your Information

We may use your personal data for the following purposes:

  • To process and fulfill your orders: including payment processing, shipping, delivery, and order confirmations.
  • To provide customer support: responding to your questions, requests, and complaints.
  • To manage your account: including registration, login, and order history.
  • To communicate with you: sending transactional emails related to your orders, such as confirmations, updates, and service messages.
  • To send marketing communications: newsletters, special offers, and promotions, where permitted by law and subject to your preferences and consent.
  • To improve the Site: analyzing usage and performance to enhance user experience, design, and content.
  • To personalize your experience: showing products, recommendations, and content that may better match your interests.
  • To prevent fraud and ensure security: detecting and preventing fraud, abuse, or security incidents.
  • To comply with legal obligations: accounting, tax, and regulatory requirements, or responding to lawful requests from authorities.

5. Legal Bases for Processing (Where Applicable)

Depending on your location, we may rely on one or more of the following legal bases to process your personal data:

  • Contractual necessity: to process your orders and provide the products and services you request.
  • Legitimate interests: to improve our Site, prevent fraud, and manage our business (provided that your rights and interests do not override these interests).
  • Legal obligation: to comply with applicable laws and regulations.
  • Consent: for certain marketing communications, cookies, or data processing activities where consent is required by law. You may withdraw your consent at any time.

6. How We Share Your Information

We do not sell your personal data. We may share your information with:

  • Service providers: such as hosting providers, payment processors, order management and fulfillment services, email service providers, review and rating platforms, and customer support tools.
  • Analytics and advertising partners: including, where used, tools such as Google Analytics, Google Ads, Meta (Facebook/Instagram), and similar services to measure performance and deliver relevant ads, in accordance with applicable laws.
  • Logistics and shipping partners: to deliver your orders and provide tracking information.
  • Professional advisors: such as lawyers, accountants, or auditors, where necessary.
  • Authorities and law enforcement: when required to comply with legal obligations, court orders, or to protect our rights and the rights of others.

When we share personal data with third parties, we require them to protect it and use it only for the services they provide on our behalf, in line with this Privacy Policy and applicable laws.

7. Cookies and Similar Technologies

The Site uses cookies and similar technologies to provide core functionality, remember your preferences, and analyze usage.

What are cookies?
Cookies are small text files stored on your device when you visit a website. They help the Site recognize your device and remember certain information about your visit.

Types of cookies we may use:

  • Strictly necessary cookies: required for the Site to function properly (e.g., shopping cart, checkout, security features).
  • Performance and analytics cookies: help us understand how visitors use the Site, so we can improve performance and content.
  • Preference cookies: remember your settings, such as language, region, or display preferences.
  • Marketing and advertising cookies: may be used, where permitted, to show you relevant ads, track campaign performance, and avoid showing the same ad repeatedly.

How to manage cookies:
You can manage or disable cookies through your browser settings. Please note that if you disable certain cookies, some parts of the Site may not function properly (for example, you may not be able to add items to your cart or complete a purchase).

8. International Transfers

We are based in the United States, and your personal data may be stored and processed in the United States and other countries where our service providers are located. These countries may have data protection laws that are different from those in your country of residence.

Where required by law, we take appropriate safeguards to protect personal data when it is transferred internationally, such as using contractual protections or other lawful transfer mechanisms.

9. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes described in this Privacy Policy, including:

  • To provide products and services and complete transactions.
  • To maintain and improve our relationship with you.
  • To comply with legal, accounting, and tax obligations.
  • To resolve disputes and enforce our agreements.

When personal data is no longer needed for these purposes, we will delete or anonymize it, unless we are required by law to retain it for a longer period.

10. Your Rights and Choices

Depending on your location and applicable laws, you may have some or all of the following rights:

  • Right of access: to request a copy of the personal data we hold about you.
  • Right to rectification: to request correction of inaccurate or incomplete data.
  • Right to deletion: to request deletion of your personal data, where legally permissible.
  • Right to restrict processing: to request that we limit certain processing activities.
  • Right to object: to object to processing based on legitimate interests or for direct marketing.
  • Right to data portability: to request that we provide your data in a structured, commonly used format.
  • Right to withdraw consent: where processing is based on your consent, you can withdraw it at any time (this will not affect the lawfulness of processing before withdrawal).

To exercise any of these rights, please contact us at: contact@zelda-gamestore.com. We may ask you to verify your identity before responding to your request.

11. Marketing Communications

If you sign up to receive our newsletter or promotional emails, we will use your email address to send you information about products, offers, and news from Zelda Gamestore.

You can unsubscribe at any time by clicking the “unsubscribe” link in our emails or by contacting us at contact@zelda-gamestore.com. Even if you unsubscribe from marketing emails, we may still send you non-promotional messages related to your orders and account.

12. Security of Your Information

We implement reasonable technical and organizational measures to protect personal data against unauthorized access, loss, alteration, and disclosure. These measures may include secure connections (HTTPS), encryption where appropriate, access controls, and regular security reviews.

However, no method of transmission over the Internet or electronic storage is completely secure. While we strive to protect your personal data, we cannot guarantee its absolute security.

13. Third-Party Links

The Site may contain links to third-party websites or services that are not operated by us. We are not responsible for the privacy practices, content, or policies of those third-party sites.

We encourage you to review the privacy policies of any third-party websites you visit.

14. Children’s Privacy

The Site is not intended for children under the age of 13, and we do not knowingly collect personal data from children under 13. If you believe that a child has provided us with personal data, please contact us so we can delete the information.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors.

When we make changes, we will post the updated policy on this page and update the “Last updated” date at the top. Your continued use of the Site after any changes become effective means you accept the revised Privacy Policy.

16. Contact Us

If you have any questions about this Privacy Policy, your personal data, or our data practices, you can contact us at:

Zelda Gamestore
Operated by MCPLD LLC
1704 Llano St, Santa Fe, NM 87505, United States
Hours: 9:00 AM – 6:30 PM (Mon – Sat)
Phone: +1 505-448-0890
Email: contact@zelda-gamestore.com

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